What does bump mean on Facebook? This post provides answers to that! The guide also covers:
- How to bump a post on Facebook?
- Does liking a Facebook post bump it?
- How should digital marketers respond to a Facebook bump?
- And lots more…
But, before we dive deep into the nitty-gritty as to what bump means on Facebook, let’s do a quick breakdown of Facebook’s recent users algorithm and how it relates to how some posts and stories tend to go more viral than others on the network…
A Quick Breakdown of Facebook’s EdgeRank Algorithm Update
Now, to most digital marketers out there, Facebook sucks!
This is true in most cases, mainly because, there’s actually a 4 – 7% chance of you having your post go viral today on Facebook without good knowledge of some of the secrets that I’ll be exposing you to later in this guide.
Basically, when social networking or promoting content on Facebook, if such content is not interesting enough to drive comments and engagements, such simple content or post update is not going to move up to the top feed for your friends and followers to see, and in turn, will never go viral. But, there seems to be a light of hope with Facebook’s newly announced algorithm update for its EdgeRank.
Here’s how it works:
Every content published on Facebook is seen as an object by Facebook’s algorithm – that is, whether it be an image, video, link, the usual text posts, status updates, or just anything published on the platform, Facebook sees it as an object; and every object is ranked by an EdgeRank ranking factor that determines if it will be displayed in your news feed.
Objects that have a higher EdgeRank tend to come before objects with a lower EdgeRank in the Top Newsfeed, and it gets worst… Objects with a very low EdgeRank may never be seen in your Most Recent news feed; it is for this reason why most people claim “chest-high” that Facebook’s algorithm sucks!
But as discussed earlier, there seems to be a light at the end of the tunnel, with Facebook’s recent update for the EdgeRank algorithm that allows post updates (objects) to get bumped up in the news feed.
What Does Bump Mean on Facebook?
Bump, in the traditional sense simply means to run into someone or something. So, in defining, “what does bump mean on Facebook”, we can say bump on Facebook involves simply pushing a post (object) to the top of a user’s newsfeed to make it easily visible for more people to see. It’s a way for users to tell Facebook’s EdgeRank algorithm to “bring up my post for more people to see”.
This new bump feature on Facebook helps users show their friends and followers posts that may have never been seen on the very first time of publishing on the network.
You can bump almost any kind of post on Facebook!
How to Bump a Post on Facebook?
You can bump a post on Facebook by simply commenting Bump on the post, and when you notice that it has gone to the top, you can then delete the comment.
Keep in mind that, a bumped post on Facebook won’t remain permanently at the top of users’ newsfeed – a bumped post is just a temporary way of getting your content at the top of your newsfeed. Thus, as soon as other posts start getting comments and better engagement, your bumped post will go down, lower in the newsfeed, unless maybe someone decided to bump the post again.
Another practical and effective way of bumping your posts on Facebook is by leveraging on paid ads.
Does Liking a Facebook Post Bump it?
Yes, it does!
Giving your post on Facebook just that “one-like from yourself” gives it an extra push in terms of engagement. Having at least one like on a post on Facebook draws a little extra attention to it from friends, giving the post that perceived value in the minds of friends and followers that it is worth liking or engaging further in; thus, giving it that psychological factor that, “if someone engaged in this content, I too must or should engage in it too”.
Liking your own posts on Facebook is definitely one good way to bump it, and drive more engagement to it.
How Should Digital Marketers Respond to a Facebook Bump?
A bumped post on Facebook can serve as a pretty cool way of getting your products and services as a digital marketer to the eyes of potential prospects.
Before the Facebook-Bump update, a basic post on Facebook tends to die within about 3 hours of posting, while a post that’s pretty engaging tends to die after 5 hours of posting, but Facebook’s bump algorithm has come to change all that…
Now, with the application of the BUMP algorithm on Facebook, 75% of posts engagement is gotten within the first 5 hours of posting, giving your post the most engagement the most impressions within the first 3 hours of publishing it.
And it gets better…
From the chart, you can see that Facebook posts now get a much better reach now, than in the last 2 years. Now, within the first 1 hour 50 minutes of making a post on Facebook, your post has the potential of reaching 75% of friends and followers to see, and hopefully engage in.
So, posts tend to die way slower now on Facebook, with an average die-time of about 12 hours.
And the same applies to posts that include links to other websites or web pages, making it really effective for digital marketers to promote their products and services on Facebook for free, and get the best results out of it.
One of the worst things you’d ever do to yourself is using the BUMP feature to spam on Facebook.
Facebook Bump is there to help you grow your community at large, not to continuously bump your own posts to the top, spamming your community’s newsfeed; there are way better ways to drive engagement to your content than spamming!
Now I’d Love to Hear from You:
- What are your thought on bumping posts on Facebook?
- Are there even better ways to push your posts to the top of the newsfeed than bumping them?
Let me know by leaving a comment below!