In this guide, you will learn exactly how to use social media for blogging!
Sometimes a lot of bloggers get confused as to what social media platform best fits their audience demographics. And the truth is that: promoting your content on the wrong social media platform won’t get you results.
So, if you want to learn how to use social media for blogging, you will definitely gain a lot from this guide!
Let’s dive right in.
I know you’d agree with me when I say:
Social media today isn’t the same way it was years ago.
LinkedIn is one of the few channels that has withstood the test of time, although its growth has somewhat stagnated in recent years. And despite all the controversy surrounding Cambridge Analytics, Facebook shows no sign of slowing down.
Qzone is a Chinese platform, created by Tencent, as is Weibo, a popular microblogging channel created by Sina Corp. TikTok, on the other hand, stormed to spot #5 in just 3 years following its launch – the average user spends 52 minutes on the app per day!
However the truth is that, the death of organic reach, rise of trending contents, and the gearing of algorithms have made social media a game of provocation, outrage, and attention-seeking, and this has made things a bit difficult for bloggers.
Buffer analyzed 43 million Facebook posts and discovered that Facebook engagements have declined by over 50%
You can agree to most points but the penultimate one is a little tricky – you’ve got to first identify who your audiences are on social networks and what they care about that relates to your personal blog. That has and will always be the key to success online.
An interest in you and your blog content is usually fuelled in interest in oneself – which is why, as a society, we are deemed to be more egotistical (or self-aware, depending on how you look at it).
With that said, here’s a brief analysis of different social media platforms to help you know the best ways to use social media for blogging:
Almost every digital marketer claims that Facebook is dead… And they may not be all that wrong!
According to SproutSocial, the average organic reach of a Facebook page post is 6.4% of the page likes.
With the world’s top Facebook pages posting more than 20,000 pieces of content daily, there has been an increase in competition on the news feed and a decrease in engagement across the board.
Part of the analysis conducted by Buffer shows that users that promote more contents daily on their Facebook pages experienced a decrease in engagement.
So what’s the best way out of this for bloggers and content creators?
#1: Time your Facebook Posts
Research shows that posting when due can drive you tons of engagement and traffic back to your blog.
The above illustration shows specific heatmaps which indicate the best times to post on Facebook. So we can see that:
- Weekdays are the best days to post on Facebook.
- With heatmaps more concentrated on Wednesday, one can pick out Wednesday as the best day in the week to post on Facebook.
- From Monday to Friday, heatmaps are more concentrated between 8 AM in the morning and 3 PM in the afternoon. So you can choose to rotate the way you share your blog content between these periods on Facebook.
- Mornings – before 7 AM and evenings – after 5 PM have the least amount of engagement per day.
- Weekends seem to be the worst days to post on Facebook.
#2: People Over Brands
An update in Facebook’s algorithm shows that Facebook prioritises content from friends and family over businesses.
What does this mean for bloggers?
When using social media for blogging, especially on Facebook, bloggers are advised to build a community of people that are always willing to share their content on their timeline.
You can also get your blog fans to share your posts on their timeline by offering them something really valuable for free.
#3: Tag and Engagement Baits
Facebook is basically more of an AI company than a social media platform, and trying to trick the system to your favor would be really difficult!
Here’s an example of tag and engagement baits:
Here’s what Facebook had to say about engagement baiting and how it affects social media for blogging…
Does it get worst?
Yes, it does!
Facebook’s AI technology makes it almost impossible for users to make use of click and engagement baits, even in images and videos. So, if you think you can try to trick Facebook’s algorithm by creating a video and at some point, tell your audience to either comment or in a way interact with the post, think again!
#4: Groups Over Pages
Facebook pages these days are basically for individuals looking to build a company.
When it comes to building a community online which is basically what social media for blogging is all about, Facebook pages are a NO! NO!
The best way to create a community around your blog is only when your readers are able to interact with each other and not just with you… But when it comes down to Facebook pages, it’s basically a ‘you’ and your ‘fans’ type community.
Facebook groups, on the other hand, enables discussions between people who share the same interests in your blog industry.
The only tool I see that a Facebook page owner can use to boost his or her page’s awareness for free are “reviews”. If you can drive 5 to 10 reviews on your Facebook page daily, it will start performing better.
#5: Facebook News
This’s a new feature that was recently rolled out by Facebook. It is simply a dedicated place where users can get well-sourced information on the platform.
The first thing I asked myself on seeing this update was: how can bloggers benefit from this? Will it be possible to get my blog posts featured in the Facebook news tab?
And it happens that, you can actually get your blog posts featured on Facebook news! This is one way I see that Facebook pages are most beneficial in social media for blogging.
That is, instead of creating a mere business page, create a page that falls under the category of news and journalism. Here’s exactly what I mean:
You are also required to verify your blog domain on the Facebook business manager.
#6: Facebook Messenger and Chatbots
Facebook Messenger marketing is one good way bloggers of today can leverage on in promoting their content online, especially when it’s backed by powerful chatbots.
In terms of social media for blogging, Facebook Messenger marketing can be a very good replacement for email marketing.
Building an email list could be a bit difficult… And seeing that over 1.2 billion people make use of Facebook Messenger every month, creating a list of Facebook Messenger leads is a lot less work.
Conceptually, Facebook Messenger marketing works the same way as email marketing for bloggers. You simply send messages to individual users whenever you make an update on your blog.
If you ask me, Facebook Messenger marketing is a more effective way for bloggers to promote their content online than email marketing.
Wait, what about chatbots?
A chatbot is a computer program designed to conduct a conversation via auditory or textual methods. When it comes to social media for blogging, especially on Facebook, Messenger chatbots can come in really handy.
You can even position your blog to capture leads to your Facebook page which in turn can be used for other marketing campaigns.
Messenger bots have the same kind of opt-in appeal as your regular email lead generation does — popups, slide-ins, boxes, buttons, etc. They can even be used to gain new leads simply whenever someone comments on your Facebook Page.
#7: Facebook Stories
Chris Cox the head of Facebook said earlier this year that stories would overtake the newsfeed as the number one way of sharing content on the platform.
Facebook recently added the option of adding custom links to Facebook Stories, which has made it more convenient for bloggers. It’s much easier to drive more audience back to your site and increase traffic.
You can even apply Stories to your Facebook Page and Messenger features to increase your number of reach.
#8: Facebook Live
If you’re looking to grow your blog, you need to start using Facebook Live.
Facebook is really pushing this new feature in order to get people to start using it regularly, and this has made Facebook Live videos get the most engagement for users using them.
LinkedIn is the world’s #1 B2B social networking platform!
The best part?
The fact that most influential and notable business entrepreneurs are active on the platform makes it easy to get professional traffic back to your blog.
Here’s exactly how to use LinkedIn for blogging:
#1: Optimize Your LinkedIn Profile
It’s important to think of LinkedIn almost as an online resume where people come to get their first impression on you.
Optimizing your profile helps you control the perception of how people perceive you, and also to get the maximum amount of views.
One very important thing to know about LinkedIn is that: if people don’t like your profile, or maybe it’s not complete, or just doesn’t look that great, then it’s going to be really difficult for them to trust you. And when they can’t trust you, they won’t really value anything coming from you or your blog.
#2: Define Your Audience
When you’re crafting out your LinkedIn and developing strategies to generate leads and traffic back to your blog, you have to get an understanding of who exactly you’re trying to attract, keeping note that LinkedIn is a professional website.
If you don’t define your audience from the start on LinkedIn, you’ might end up adding random people, and when it’s time to promote your content to them, they’d see it as spam messages, or something that they don’t really need!
#3: Status Updates
Unlike Facebook, LinkedIn’s newsfeed is more alive than ever!
In fact: LinkedIn is like how Facebook was in 2011 – tremendous free reach!
Every time someone comments on your post on LinkedIn, the system does what Facebook did in 2011- It tells all the commenter connections that they left a comment. So, if you’re able to get 10 of your friends to comment on a recently published post of yours on LinkedIn your reach will be huge.
Using hashtags is one strategy that has been trending across almost every social media platform including LinkedIn.
Hashtags became really popular on LinkedIn early this year as there were reports of users complaining that they wanted the feature to be implemented on the platform.
@LinkedInHelp – why am I unable to post on LI w/o using a hashtag? Sidenote, I already looked in the help center and was unable to find a way to contact the support desk. So here I am, reaching out to LI via Twitter.
— Lexy Quad (@lexyquad) April 5, 2018
While using hashtags on your LinkedIn posts, you’re advised not to spam – Use a maximum of 3-4 hashtags in your posts, making sure that your hashtags correspond to the contents of your post.
#5: LinkedIn Groups
Every LinkedIn group has its particularities and guidelines that are located at the extreme right corner of the group page…
It’s important you carefully go through all the rules of a LinkedIn group before you choose to start promoting your blog content in it.
I can’t say this enough: LinkedIn is a professional site, and should never be treated like other social networks!
#6: Time Your LinkedIn Posts
Just like we did with Facebook, it’s very important to time your LinkedIn posts.
The above illustration shows specific heatmaps which indicate the best times to post on LinkedIn… So we can see that:
- Weekdays are the best days to post on LinkedIn
- With heatmaps concentrated more around Wednesday, one can easily say that Wednesdays at 9 – 10 am and 12 pm are the best times to post generally on LinkedIn.
- Posting consistently between Tuesday to Friday will drive you the most consistent number of engagement.
- The worst time and day to post on LinkedIn is on Sunday from 9 pm to 3 am.
#7: LinkedIn Articles
This feature is quite different from the newsfeed. It gives users the option to turn their LinkedIn account to mini-blogs.
While your average LinkedIn newsfeed posts and status updates are limited to 1300 characters, LinkedIn articles can be up to 125k characters in length, which gives you a better opportunity to showcase your expertise and knowledge.
So you can basically start a personal blog on LinkedIn for free without worrying about SEO case studies, and still get an enormous amount of reach.
The truth’s that: not all bloggers will be successful on Pinterest!
Now I’m not wishing anyone bad luck, but the fact still remains that not ALL niches/topics will do well on Pinterest. If you want to succeed on Pinterest, you need to ask your self these two questions first:
#1: Are my blog audience really on Pinterest? If your answer is NO, then you will need to find a creative way to re-adjust your focus in order to get more reach and traffic back to your blog.
#2: What are my blog audience looking for on Pinterest? Once you’re able to get an answer to this question, you can then start shaping your content to suit your audience demographics.
Here’s something that can help you answer these very important questions:
Now, Pinterest doesn’t really care if you are getting traffic back to your blog or not via your pins. Its algorithm is more concerned with the number of repins your pins are getting.
“For your pins to generate traffic back to your blog from Pinterest, you must give users a reason to click!”
Pinterest is all about pin evaluation and SEO. Here’s exactly how to use Pinterest for blogging:
#1: Pins Evaluation
Believe it or not, Pinterest has a human side to it. Even if you do absolutely everything right with Pinterest, but you have awful pins, you still won’t see much traffic.
The pin size recommended by Pinterest is 600 x 900 pixels but I’ve found that pins with size 600 x 1250 pixels do really well!
You can experiment with larger pin sizes as well but try to maintain a vertical pin standard… Avoid the use of horizontal and really long pins – Pinterest has been known to cut off really long pins.
Small pin sizes don’t do well at all on Pinterest. They tend to disappear in the crowd by other competitive pins!
Your pin title is also really important. Use interesting/highly engaging titles in your pins that’d make people want to click through.
Pin theft is a major threat among content creators today, so try to have your website or logo placed in your pins, also trying to stick with unique photos and custom designs in your pins.
#2: Pinterest SEO
Pinterest relies on a combination of keywords and images to determine what your pin is about.
SEO for Pinterest is not that different from SEO for Google – but with Pinterest, keywords are the major ranking factors for pins. Use quality keywords from Pinterest in your pin descriptions, and also in your blog posts – post permalink, title and also in your post header tags (H1, H2, H3, and H4 tags).
#3: Group Boards
Group boards were once one of the huge deals on Pinterest, but today, they seem to be dying.
Group boards are boards that are started by a pinner, and that pinner’s followers are (usually) also following the group board. So, group boards can have several thousands of followers if the pinner who started the board also has several thousand followers.
Here’s exactly what to do to conquer Pinterest group boards:
Join at least 10-15 group boards related to your niche over the next month or so. More would not be bad. And just like with your own boards, you want to be joining boards that have good keyword titles. You also want to make sure the pins ON the board are on-topic (matching the board title).
For example: Let’s say someone searches for personal blogging for beginners. Now, why would Pinterest pull a pin from a board that says, brownie recipes over a board where the description/title says, personal blogging tips?
Finally, join group boards with fewer than 50 contributors and great keyworded titles. Group boards with so many contributors would be full of pins from a variety of niches!
We can’t talk about social media for blogging without mentioning Quora.
Every blogger should learn to incorporate Q&A (Questions and Answers) sites to their content marketing strategy. It is a great way to build authority in your niche and create backlinks to improve your blog rankings.
I know most of you’d be thinking – why Quora… what about Yahoo Answers?
Well, Yahoo Answers is still a Q&A site for bloggers, but I prefer using Quora for the following reasons:
- Quora is less spammy and full of less stupid questions.
- Not limited to only a few social media accounts.
Also, the majority of Yahoo Answers have this herd mentality vibe to it. That is, they are a bit less opinionated!
If someone answers YES to a question on Yahoo Answers, most times, any other person answering to that question again answers with a YES too and still have no concrete explanation to the answer. However on Quora, there are different points of view to an answer, and most importantly, the answers are well explained by the contributor.
Here’s exactly how to use Quora for blogging:
#1: Quora Spaces
This feature was launched in November 2018.
It allows users to curate collections and form communities around shared interests and tastes. It can be used in a number of different ways, but the most important be to organize content on the platform into different sections.
Due to the conflict that sprung up between Quora Spaces and Quora blog (a feature that offers users the opportunity to start a personal blog on the platform), the community decided to upgrade all Quora blogs and convert them to Spaces.
Learn more about Quora Blogs’ transition to Spaces!
#2: Be Value Oriented
Don’t go into Quora with the sole purpose of promoting your blog content because your content can be taken down from the platform!
Yes, Quora gives you the freedom to post whatever you wish on the platform, but once your post goes against one of its guidelines, that post would be taken down.
Quora also lets you post affiliate links directly to your posts, but you should be very careful with the way you do it!
This is actually a newly launched social media platform for bloggers. In fact, it was launched just in October last month!
WT.Social is actually short for Wiki Tribune Social…
The platform was first introduced to the public in October 2017 as Wiki Tribune – a community focused on business, economic and political news, bolstered by weekly in-depth articles from professional journalists and citizen contributors. However, after a year of operation, Jimmy Wales (founder of Wikipedia) decided to lay off the community, saying:
“Despite the best efforts of staff, the overall structure and design didn’t let the community genuinely flourish” – Jimmy Wales.
The platform was later rebranded this year and launched in October 2019 as WT.Social!
WT.Social has been granting access to users very slowly. When I joined the platform I was number 59529 on the waiting list!
Alternatively, you can pay £10 per month or £80 per year in the UK, $13 a month or $100 a year in the US and €12 monthly or €90 per year in Europe to get quick access to the platform.
This fee isn’t compulsory!
It’s just a way for users to contribute to the daily operation of the platform since the WT.Social will be ads-free.
WT.Social, now has over 160,000 members and has generated more than $5million in total revenue.
Here’s what I’ve learned so far from using WT.Social:
WT.Social has emphasized its plans to combat fake news and content online, prompting users to properly reference their articles on the platform, indicating where the information is coming from, as well as its sources.
So with that said, I feel WT.Social algorithm and ranking factor would be centered around the articles that have the most quality references.
And looking at the way different social media networks are adopting AI technology, I’d say there is the need for you to also make sure that any blog post you’d be sharing on the platform should be properly referenced too!
I know bloggers can be a bit stingy in giving out backlinks to other blogs when referencing them in a post, but backlinks are a more professional method of referencing for bloggers!
Finally, confirm all your information sources and make sure that they are all valid!
This is quite similar to Facebook groups or subreddits. Subwikis comprise of filtered content on specific topics. So, find the subwikis that best suits your blog niche and join!
You also have the option of creating your own subwiki.
Just like it is on other social media platforms, WT.Social allows you to use hashtags on the platform. So you can add hashtags and also follow hashtags.
And for those early comers, it’s really easy at this point to get your hashtags to trend on the platform. This can be a perfect way to improve your blog’s awareness online.
#4: Upvoting et Downvoting
This feature is yet to be implemented on the platform, but WT.Social has plans on adding an upvote and downvoting system to promote and downgrade quality content.
And I feel that this would be a major ranking factor on the site too, just as it is with Quora. WT.Social would show its users’ contents with the most upvote.
YouTube is the #1 video marketing platform in the world today. This makes it an awesome social media platform for bloggers to promote their content online!
YouTube, in fact, videos, in general, are already huge and are getting bigger by the day!
The basic tool to conquer YouTube is SEO!
Just as you would write your blog posts, include your focus keywords in the post title and post content, that’s exactly how it is with YouTube SEO.
Some other factors to help you use YouTube for blogging include:
#1: Video Watch Hours
YouTube algorithm favors videos with more watch time than the number of views!
What do I mean by this?
Well, this is what YouTube has to say about this:
Here’s the truth:
If you want your videos to rank on YouTube, you need to keep people watching always.
Audience retention is a key ranking factor on YouTube!
If you’re able to keep people on YouTube longer with your videos, YouTube will rank your videos higher than your competitors’ in search results.
So, you may be getting thousands of views on your videos and still rank below the first page for your target keywords, but a fellow YouTuber, just having a few hundreds of views, but higher watch time would be outranking you.
#2: Video Comments
The moment someone leaves a comment on your video on YouTube, it sends a strong message that they probably enjoyed the video (or at least engaged with it).
Brian Dean from Backlinko.com recently analyzed 1.3 million YouTube search results and found that comments STRONGLY correlated with ranking highly in YouTube search results:
Unlike Facebook, YouTube hasn’t started penalizing on engagement baits. So feel free to encourage your viewers to comment on your video once they’re done watching it.
It’s also really important that you reply to every comment that you get!
#3: Click-Through-Rate (CTR)
When someone searches for your keyword on YouTube, do they actually click on your video in the search results?
As it turns out, YouTube’s algorithm pays very close attention to this kind of user behavior. The rate or number of times that people click on your result is known as “click-through-rate (CTR)”. And obviously, videos with a higher CTR rank better.
That’s to say: Increasing your videos click-through-rate will make them rank better in search results.
The two basic tools you can use to improve your videos’ click-through-rates are:
- Video thumbnails
- Video title
If your video title or thumbnail doesn’t look compelling to people, they won’t feel convinced to click on it!
#3: Video Length
One strategy I love using in outranking my competitors on YouTube is that:
After studying to see that, XYZ competitor has more video likes, shares, and engagements than me, I proceed to check the length of the video. Next, I create similar video content to that of XYZ, but this time around, I make my video content longer.
And guess what?
Within weeks of doing this, I find myself ranking higher than him in search results! As it is with text-based articles in Google, longer videos tend to outrank shorter ones on YouTube.
Some other YouTube ranking factors include:
- Video shares and backlinks
- Likes and dislikes
- Channel subscriptions
Trust me, ranking videos on YouTube is really easy if you’re ready to put in the time. You will have to do a few tests to get it right, but once you are successful at it; you can start driving tons and tons of traffic back to your blog.
Bonus Tip for the YouTube Newbies
Whenever you upload a new video content on YouTube, try to make your video description as long as the total designated space by YouTube (about 5000 characters long). Then scatter your focus keywords (keywords used in your tags) at the beginning, middle and ending of the description.
I know this sounds a bit stressful to do, but just give it a shot. You’d be shocked by the results you’d get.
Common Mistakes Bloggers Make on Social Media
Actually, you may be the major reason why your blog is not gaining authority on social media platforms. Here’s what you may not be doing rightly:
#1: Not believing in the power of social media for blogging
I once met a blogger who doesn’t believe in sharing his blog posts on social media.
In fact: He so much believed that it was possible for his blog to grow without him sharing his posts online and letting people know of his career in blogging.
It’s really shocking that there are still people like this!
Bloggers that still consider social media a fad, ineffective or irrelevant marketing channel are choosing to pass on the attention of 40% of the world’s population.
Take it or leave it, social media can make or break your blog.
#2: Not focusing your social media strategy on your key blog objectives
The most common and simple mistake bloggers make on social media is taking part because they think they just have to, without linking their strategy to their key blog objectives.
Before you decide to use your social media for blogging, first define your objectives and social media goals, choose relevant success metrics, design appropriate social media marketing strategies to deliver on your goals.
#3: Not tracking social media analytics
All the social media platforms I have listed in this article have a way for users to monitor their insights and measure the daily performance of their posts and contents.
“Social media without actionable insights and analysis is social media with the lights turned off!”
Einstein defined insanity as doing the same thing and expecting different results. Well, social media is doing the same thing and optimizing based on careful analysis.
#4: Using social media as a megaphone for broadcasting self-obsessed messages
If you want to succeed with social media for blogging, you have to publish more valuable content, converse more and avoid marketing and spamming.
Adopt the simple 10:1 or 20:1 for all your social media channels.
That is, first post 10-20 pieces of value-based content before linking out or ask your community for things related to your products or services.
#5: #Excessive #use #of #hashtags #because #someone #told #you #it #helped
Yes, hashtags can be a really useful tool in your social media for blogging, but it’s not fair that people are now misusing it.
It’s not every social media platform that requires you to use hashtags as a tool to improve your blog awareness. For example, Instagram– it makes sense to use hashtags on Instagram, but not so necessarily on Twitter!
On Twitter, hashtags don’t matter as much as you think. Every word in a post on Twitter is indexed in its search and under trending topics. So whether or not you use hashtags in your posts, you can still find them in trending topics, as long as you mentioned the word in your tweet that people are searching for.
Also, when using hashtags, use them sparingly and where it makes complete sense. Avoid spamming!
#6: Believing that the quantity of your followers and following is more important than the quality of your engagement
This is one of the major reasons why bloggers go as far as buying fake likes and followers to their pages and channels– influencer marketing has blinded their eyes!
Social media algorithms have changed!
It does not really matter how big your following or followers are anymore. Building engagement is more important. Also, good engagement drives your following and followers’ growth.
#7: Posting similar content across platforms
Yes! When using social media for blogging, scheduling your posts helps to boost engagement. However, the moment you start sharing the same content across your different social media accounts, that is when everything starts going wrong.
Every social media platform is a different stage!
You have to find a way to tell the same story but in different ways.
#8: Not using videos in social platforms
There’s currently a video arms race happening between every major social media platform. Native videos are shared 5X more than YouTube on different social media platforms.
Videos are very essential to succeed while using social media for blogging!
#9: Not curating user-generated content (UGC)
There are multiple case studies where user-generated content has grown social media accounts by 500-1000% within 3-6 months.
Posting user-generated content drives user-generated content–Whatever you reinforce will grow!
Social media for blogging is all about community and engagement, UGC (user-generated content) is a great way to show you care and are in-tune with your own community.
Why not screenshot a comment posted on your blog by your fan with credit to them? This will help to reinforce your community behavior.
#10: Promoting posts you want people to see and not posts people want to see
This is one mistake that even me is guilty of.
It’s not every of your blog post that’s worth sharing on social media platforms!
Just because a blog post isn’t performing really well shouldn’t make you share it online, even when you know people won’t want to see it.
What Do You Think?
Now I’d love to hear from you:
What other ways do you think we can use social media for blogging?
What social media mistakes have you been making as a blogger?
Either way, let me know by leaving a comment below right now.