This article was written and originally published by Amy Donohue: Gethybridsocial.com
Social media can be used for personal and business purposes. For a platform like Facebook, the features you enjoy as a business is quite different from that of an individual.
However, some social media users make the mistake of using a personal Facebook profile for their business and that is totally wrong.
If you run a business, then what you need is a Facebook Page rather than a Personal Profile.
I’m not an expert. I’m an enthusiast when it comes to Social Media and Facebook. For my personal brand, I prefer Twitter, but that’s another post altogether.
Nothing frustrates me more than getting a friend request from a business, group, band, restaurant or whatever.
Because it is wrong!
I realize nobody reads Terms of Service when they sign up for anything. I only do about 50% of the time I sign up for something.
But, if you are any of the above mentioned, you are violating those terms by using a personal Facebook profile instead of a Facebook page, basically; you are doing social media the wrong way. Not only that, but you’re limiting yourself.
Here is Why You Should Use a Facebook Page for Your Business & Not a Personal Profile.
1. A Personal Facebook Profile Limits Your Reach.
A regular Facebook account can only have 5000 friends. If you are a business (or band, etc.), do you want to be limited to just 5000 customers/fans? What business wants to put a limit on that?
To reach a wider audience/customers, it is advisable to use a Facebook page that offers you unlimited reach. You can get as many fans as possible. There is room for unlimited growth.
2. A Facebook Page Gives Your More Exposure.
A fan page (the right way) allows people to “like” you and your customers/audience do not need to send a friend request or add you as a friend before engaging with your page.
They can simply “like” your page and start getting your business updates on their newsfeed.
Don’t you want people to see what you do right away? Aren’t you trying to make it in this world? If people have to wait for a friend request to be granted, they’re going to lose interest and go elsewhere – your competition!
3. Running a Facebook Page is Flexible.
For a Facebook page, you can have multiple people as admins, meaning more than one person (a trusted person, mind you), can update the profile & respond to posts. You can add/remove them super easily.
Truly, have a Facebook page for your business instead of a profile is indeed more professional.
4. With a Facebook Page, You Won’t Offend People.
Most people don’t like it when they get a friend request from a business instead of a “real human”.
Facebook fan pages don’t make me stabby. They are safe for everyone on the planet.
I’m not the best at what I do. I can’t even claim to be an expert, or a guru or even a goddess. What I can say is that I know my stuff. I know what’s wrong. I know what’s right. I know what I’m doing. My life is social media. It’s my paycheck, my personal brand and what the majority of my day is spent on.