If you plan on hiring a social media manager for your business anytime soon, then you should always ask your candidates these five questions to test their knowledge of social media and how much experience they have gathered over time.
I had a meeting with my business advisor today. He helps small, independently-owned businesses get off the ground. He’s been highly successful in his ventures for 30 years. In short, when it comes to starting & running a business, he knows what he’s doing.
The reason he wanted to meet, though, was because he had heard about my Social Media workshops. Social media is a buzzword nowadays, and everyone wants to jump on the bandwagon. He gets cold calls all day long from companies claiming to be “Social Media Managers.”
He can start and run a business but knows almost nothing about what I do. That’s great. That’s why we have accountants, lawyers, and receptionists. Nobody can do it all (at least for very long).
He asked me “How do I know if they’re going to do it correctly? How do I know if they’re not just going to rip off me or my clients?”
It is for that reason I have decided to write these 5 questions you should ask potential candidates while hiring a social media manager.
Here are 5 questions you should ask when hiring a social media manager.
1. How would they generate leads for your business via social media?
A lot of businesses tend to neglect this aspect when seeking to hire a social media manager. In truth, generating leads should be a top priority and one of your most important social media goals.
You need leads for your business and social media is one way to get a lot of them.
When you put this question to them, they are expected to give at least two strategies that will bring in leads for your business via social media.
Ensure you ask this question while hiring a social media manager.
2. If they offer Twitter as a service, ask them what their engagement percentage is.
If they don’t have an answer to that, find someone else.
There are companies who post a lot on Twitter, but they don’t ENGAGE. Remember, this is SOCIAL MEDIA, which begins with the word SOCIAL.
You can post about yourself 20% of the time. The rest should be actively jumping into conversations and engaging with others; making valuable contributions that will drive attention back to your social media page.
3. Ask them what times of the day posts on Facebook get the most traction.
If they don’t know what that means, well, you know what I’m going to say.
But, different industries need posts at different times of the day. I have a client whose product is for babies. Stay-at-home moms are online during the day. That’s the best time to post.
My other clients, though, have a target audience of working people. I don’t post for them until after dinner. That’s when people are home, settling in to play Farmville, and generally have the time to do more than just check messages.
4. Always ask for links to pages/accounts they manage.
If they’re reluctant to give that up, they’re hiding something. Transparency will take someone way farther than keeping everything on the DL.
When a potential client asks me for help, the FIRST thing I do is check their accounts. No likes or comments? No engagement? Only posting on Twitter?
Only a handful of followers, or following only a few people?
Or, the WORST: cross-posting. GOLD MINE.
That’s the stuff that excites me, because seeing it done so poorly or incorrectly, and knowing I can do better, gets my juices flowing.
5. Find out which social media tools they use.
As a social media manager, your candidate should have various tools they use for social media management.
When hiring a social media manager, ask them their favorite social media tools and why they prefer using such tools. They should be able to talk about the features of those tools and how those features help in social media management.
Do not settle for candidates who only use free tools that are meant for just scheduling posts across various social media channels. They should have had experience with more sophisticated premium tools that take care of some advanced social media tasks.